Neal Price, CPA, CFA^®, CFP^®

Principal

Neal has been advising clients on the stewardship of their wealth and other financial needs since 1988. Prior to founding SWP in 2008, he was a Senior Managing Director with Mesirow Financial.  He was also with Kemper Securities (now Wells Fargo) and Arthur Andersen.

With the evolution of a confusing marketplace and complex industry, Neal is compelled to help clients sort through the facts and the misinformation they encounter when seeking to achieve their financial goals. Whether his client is worried about not having enough through retirement, or concerned about losing family values by having too much wealth, Neal feels a serious responsibility to fulfill each client’s unique objectives. As Neal has been working with some of his clients for decades, he finds deep gratification from seeing planning unfold that was done many years ago.

The feeling of helping to make a difference in the lives of others is what drives Neal to be a loyal advocate of his clients as well as a leader in the community. Over the years, Neal has enjoyed coaching youth baseball, mentoring college students, and more recently, working closely with SWP staff to develop their skills. Neal has been involved with the not-for-profit organization Jewish Federation of Metropolitan Chicago (JF/JUF) for over 30 years.

A native Chicagoan, Neal still lives in Chicago’s Northern Suburbs with his wife and (almost) grown sons, both of whom have followed in the family’s proud Illini tradition. In his free time, Neal especially enjoys travel, golf and other outdoor activities.